Winning Webcam Interviews - Look & Sound Your Best on Business Calls & TV News
by: Clarence Jones
publisher: Winning News Media, Inc., published: 2011-01-01
ASIN: 096196037X
EAN: 9780961960377
sales rank: 6050508
price: $14.95 (new)
Webcam interviews are a hot new idea for business and government agencies. They save a lot of money.
Corporations and universities are using them to interview prospective employees. Or for quick, live, video conversations with staff in distant parts of the world.
In terms of cost and convenience, webcam interviews are great. In terms of quality, lousy. They re today s equivalent of kids playing telephone with tin cans connected by a string.
And now television news is jumping on the bandwagon.
TV NEWS WINS (if saving money is the goal), and YOU LOSE (if you re the one being interviewed). The webcam interview usually looks amateurish and cheap. If you don t know what you re doing, you can look absolutely weird.
But the bean counters at corporate headquarters (both inside and outside the news business) are absolutely ecstatic about the money webcam interviews save.
Why? Because there are no travel costs. TV news doesn't have to dispatch a reporter and photographer lugging about $75,000 worth of camera, lighting and sound gear.
Corporations can interview job applicants without having to fly them in, or send an interviewer out. But they realize the process is flawed, and often go back to face-to-face interviews for the finalists.
That means you won t make the final cut if you don t know to handle a webcam interview.
If you have been interviewed in person by a TV news crew (reporter, photographer, broadcast-quality camera, lights and microphone) you probably didn't like the way you looked and sounded. Just wait until you see and hear yourself Skyped for a newscast.
TV news interviews in person have always been unfair. Stress can look like guilt, or fear, or deception. The same is true for job interviews. In a webcam interview, add to stress the distortion of a bad camera, mike, and Internet connection.
And it s all accompanied by Halloween-type lighting and a junky background. This scenario has all the ingredients for a true disaster for your career, your point of view, and your self esteem.
Webcam interview quality is usually so bad, consulting companies are popping up that will take over the process for an organization that wants to improve them.
If you have top quality equipment, you re still at a terrible disadvantage. For great webcam presence, you need to know how to do it.
And practice. Practice a lot. Learning how to do webcam interviews well is rapidly becoming a survival skill.
To get up to speed and be ready for this kind of interview, you need to spend about $100 on a high-quality webcam, and perhaps (depending on the lighting in your home or office) some auxiliary lights.
And Now, the Good News
Surprisingly, the latest webcams have improved so much, they approach broadcast quality. Whatever you buy, you need to learn how to set it up the way the pros would.
Even if you re intimidated by electronics and computers, you ll find the new webcams incredibly easy to set up.
But just plugging a webcam into your computer and turning it on won t cut it. This book shows you how to create winning webcam interviews, once you have the right equipment.
What The Book Covers:
Why the right computer and Internet connection are crucial
Choosing the right webcam
How and where to buy it at the best price
Installing and setting it up
How to light your set
Creating a background that won t distract from your message
Techniques to make viewers like you, believe you, trust you
How great webcam interviews can create better public relations and
How you can become the expert on call when TV news needs an interview for a sidebar story ... if you know how.
Video Conferencing: Choosing A Camera That Is Best For You
When you think of video conferencing you probably picture a webcam perched on a computer or monitor recording your image and sending it out to the world. While webcams are most frequently used by online conference participants, it is also possible to get the work done with a digital video camera. Which webcam or digital video camera you opt for depends on your needs. Here are some points to consider when making your selection.
Webcams
Nowadays, web cams can be found for under $20 and go all the way up to $150. The difference between the high end cameras and the starter web cams are usually due to the quality of image that is put out.
First, take a look at the resolution of the camera. Ideally you should get a webcam that can produce at least a 640x480 resolution.
Then check how many frames per second the camera can handle. For video conferencing the ideal level is 30 frames per second (fps).
Finally, find out what kind of sensor the camera uses. The better web cams use CCD technology instead of CMOS. Also, remember that most webcams connect to computers with a USB cable.
Digital Video Cameras
For an even better result (sharper and faster images), you can use digital video cameras. These are the same devices that are used to record home movies, etc. Digital video cameras start as low as $250 and go up to thousands of dollars. In order to use a digital video camera, you need to make sure that the device supports a USB or a Firewire output and that it can be used as a webcam and connect you with online applications.
Whether you use a webcam or a digital video camera depends on the type of conferencing that you will be doing.
If you’re meeting in a manner in which the quality of the video is not too important, then a lower end webcam will probably suffice. However, if you need quality video, then a higher end webcam, or even a digital video camera will be required.
If you’ll be in a conference room setting, in which you need to get more than one person on camera, a digital video camera with tilt/pan/zoom capabilities will work best.
Firewire digital video cameras provide images that are so nice that you can see the second hand of a watch sweep by. You can also see details of products and items that normal webcams simply cannot provide. This is because firewire handles the processing of video much better than USB does, allowing for smoother images and better quality.
When you are out shopping for webcams, take a look at Logitech products. They are one of the leaders in this field and have a wide variety of models. They offer great products at reasonable prices. For digital video cameras, Canon offers a good selection and devices of excellent quality.
So, consider your needs and your budget and then find a webcam or a digital video camera that is best for you.
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Dan Richmond is Co-founder of MegaMeeting.com. MegaMeeting provides Web & Video Conferencing services for individuals & businesses. For more information, please visit www.MegaMeeting.com. or call 818.783.4311.















